Sony XBR-65Z9D LCD Ultra HDTV Review

2D Performance
3D Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
State-of-the-art local dimming
Class-leading HDR brightness
Above average off-center viewing
Minus
Price

THE VERDICT
With the top manufacturers jostling for a view from the top of the Ultra HD pyramid, Sony has taken an express elevator and is racing fast for the checkered flag. But enough with the mixed metaphors. If this TV isn’t today’s best LCD UHD/HDR set (and perhaps the best of any type), it’s not for lack of trying. Sony has given us their best technology here, and it shows.

At the Consumer Electronics Show in January 2016, Sony demonstrated a prototype of a future LCD TV design incorporating what the company called Backlight Master Drive. We found it dazzling, as did most of the show-goers with whom we spoke. Nevertheless, we all looked at it as a “show car”—something that might appear in a store near you in a couple of years, if ever.